Elevating the Emmy for the Red Carpet

NBC: Red Carpet Branding

Though close to twenty years old, and one of our first professional projects, we still love the look of this classic. For the NBC Emmy Awards, we created a dynamic CG sequence that brought the iconic Emmy statuette to life on the red carpet video walls. Our goal was to capture the elegance and prestige of television’s biggest night in a single sweeping camera move. Using high-end 3D modeling, cinematic lighting, and dramatic motion design, we crafted a shot that treated the statue like a living, breathing symbol of excellence. The metallic surfaces shimmered with realistic reflections, and the camera glided around the figure to reveal its intricate form and polished beauty. The animation gave NBC’s red-carpet coverage a modern, cinematic edge that perfectly matched the energy of the event.