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Cold relief that
doesn't seem clinical.
Boiron: Coldcalm
Most cold and flu spots all look the same. Symptoms, charts, and a voice telling you what you already know.
We took a different approach with ColdCalm.
Instead of leaning into the usual “sick day” formula, we created a piece that feels lighter, cleaner, and more human. Using bold, polished CG and simple, focused storytelling, we brought the product to life in a way that’s easy to understand without feeling heavy or overly medical.
The goal wasn’t just to explain what ColdCalm does. It was to make people feel better about choosing it.
A more modern take on homeopathic relief, built to stand out in a category that rarely does.






Less about symptoms and charts, more about creating a feeling people actually remember.


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