Built for the Elements

For Oakley concept, we set out to create a motion graphic that captured the brand’s reputation for precision and performance in the most extreme conditions.
 

We built the entire scene from scratch in 3D modeling a pair of Oakley goggles with full physical detail, from lens coatings to strap materials. The environment placed the goggles in their natural habitat: a windswept, snow-covered mountain. A dynamic camera whipped around the product, revealing its design features and resilience in the elements.
 

We love creating pitch pieces for great brands like Oakley. It allows us to flex our creative muscle, explore new visual directions, and push what’s possible in 3D animation. With deep experience across the eyewear category from luxury to performance, we understand how to bring each brand’s personality to life through cinematic storytelling and design.
 

The result was a bold, high-impact spot that showcased the goggles in their element,  powerful, purposeful, and unmistakably Oakley.