Known for its groundbreaking flexible metal frames, Flexon needed visuals that could truly demonstrate what makes their eyewear different. Our task was to capture the innovation — the way these glasses twist, flex, and always return to form — all while maintaining a clean, premium aesthetic.

We modeled the glasses entirely from scratch, using precise measurements and reference imagery to ensure accuracy down to the smallest hinge detail. Each surface was textured and lit to reflect the real materials — brushed metals, rubberized arms, and subtle reflections that give Flexon its distinct identity.

To bring the brand’s core feature to life, we rigged the frames with a custom control system that allowed them to bend naturally and realistically. The result was a series of stills and a short CG film showing the glasses flexing within a vice — a dynamic showcase of durability and design.

Every element, from look development through final color and compositing, was crafted to make Flexon’s innovation feel as effortless and confident as the product itself.