When digital meets reality—Lacoste Eyewear comes to life in a playful, cinematic twist on online shopping.

When Lacoste Eyewear wanted to showcase the playful side of finding the perfect pair, we created a spot that blurred the line between digital and reality. The story follows a couple browsing online for glasses—until their virtual selections begin to come to life, transforming into real frames right before their eyes.

Our team handled every part of the production in-house—from direction and cinematography to editing and color grading—crafting a film that feels both aspirational and relatable. The tone is lighthearted yet stylish, perfectly aligned with Lacoste’s modern, youthful identity.

By mixing crisp live-action visuals with seamless VFX transitions, we gave the idea of online shopping a tangible, cinematic twist. The end result captures the fun of discovery, the excitement of style, and the effortless sophistication that defines the Lacoste brand.