For Jolly Rancher, we set out to capture the feeling of pure joy that happens the instant you bite into one—when the real world melts away, and you’re transported into a colorful, juicy universe.

The concept was to visualize that inner experience—how a simple candy can transform your mood and surroundings. To achieve this, we shot live-action talent and placed them within a fully CG world built from the ground up. Every background was a dynamic blend of 3D environments, AI-generated textures, and detailed compositing, creating a vibrant, surreal world that’s bursting with flavor.

Each scene was designed to represent the intensity and playfulness of Jolly Rancher’s taste, amplifying the brand’s iconic color palette and sense of fun. The result is a spot that not only looks delicious but feels like the flavor itself—bold, juicy, and unmistakably Jolly Rancher.