Peter Tunney’s Tunney Munney NFT, Built to Match the Brand, Not the Trend
Tunney Munney NFT Launch
When an artist has a voice as defined as Peter Tunney, you don’t reinterpret it.
You protect it.
Working with a globally recognized artist known for bold, text-driven work and a major presence at Art Basel Miami Beach, the goal wasn’t to make NFTs.
It was to make something that felt like it came directly out of his world.
We created the “Tunney Munney” collection from the ground up, building digital pieces that carried the same attitude, texture, and impact as his physical work. Loud. Confident. Instantly recognizable.
Because if it didn’t feel like his, it didn’t work.
Then we built the launch around it.
Debuting in Miami during Art Basel Miami Beach, the campaign film introduced the collection with that same larger-than-life energy, designed to feel less like a drop and more like a natural extension of an artist who already owns the room.
Built to feel like it never left his studio.
