Tiffany & Co. represents the pinnacle of timeless luxury — a brand built on nearly two centuries of craftsmanship and elegance. Being entrusted with their holiday campaign was more than a project; it was a career milestone and a true labor of love.

Working closely with Tiffany’s in-house creative team from concept through final delivery, we collaborated at every stage to bring their vision to life — balancing the brand’s iconic heritage with a fresh, modern aesthetic for the holidays.

Every background was crafted entirely in CG, giving us the flexibility to design elegant, photoreal environments that perfectly complemented the jewelry’s brilliance. The pieces themselves combined live-action and CG, allowing for dynamic camera work and intricate motion that wouldn’t be achievable with live-action alone.

Using Tiffany’s supplied CAD files as a base, we refined and remodeled elements to achieve a natural, lifelike appearance — complete with physically accurate textures, reflections, and caustics.

With over five years of experience retouching Tiffany video campaigns, we ensured every frame carried the unmistakable “Tiffany look.” We also adapted each film for a range of social platforms and formats — reworking timing, aspect ratios, and compositions to maintain impact across every size and screen.

The result was a beautifully cohesive campaign — a celebration of light, craftsmanship, and modern luxury.